After gaining a degree in Physics with Planetary and Space Physics at UWA, I (naturally) started an apprenticeship in a small but very busy London based print-production agency, scanning and retouching images for high-end publications and eventually artworking, page layout and design.
I then worked as a freelancer for many of the top London agencies including M&C Saatchi (Lida), AMV BBDO, TBWA, OMD (Omnicom) and Total Media. I worked with many large brands and relished the sheer variety and scope of the work. I have worked alongside some amazing talented people, and their expertise challenged me to improve my own skills in many areas of design and artworking.
Eventually I made the move to Grantham and after working for a number of local companies, I managed to make the break from the city.
I designed and produced a quarterly magazine for a cricket enthusiast company. This led to creating adverts for the magazine and website.
The company had studio facilities that were mainly used for a shopping channel and a few external clients, and so I suggested that they might want to use if for their website content.
This enabled me to pursue two great passions of mine, photography and video . . .
My experience and skillset enables me to produce consistent branding across a wide range of visual media.
Take the example shown here for instance, a local company that builds truck bodies, they required just about everything!
I started off by making them a high res logo for use in print, photographed their products and designed a brochure. Filmed the products and processes on site and on location to produce videos for a new Youtube Channel and DVDs. Created the 3D graphics and sting intros for the videos. Designed adverts for national publications, their new website and social media. I created and maintain a media library for all of the photos and footage. I also produced the business cards and even the telephone hold message!
Since I began working with the company, their market share has increased to 90% of the UK trailer market and they are well on their way to doing the same with rigid bodies.
Fruehauf YouTube Channel